The House in the Middle iRiff Edition

iRiff Commentaries created by our fans!


Aug 08 12

Available formats:

  • NTSC mp4 format



The 1950s were a simpler time. We liked Ike, Chevys, James Dean, and nuclear weapons. And it was in this simpler time that our nation's dedicated paint and varnish salesmen spotted a hole in our nuclear readiness: poorly painted houses. Prevailing on the U.S. government to create a propaganda film to scare its citizens into buying paint and cleaning products, these patriotic peddlers ushered in a new era of tidiness. How did they do this? Synergy. Nuclear weapons and nuclear war scare people, and create an awful mess, or, as they say in the ad business, an awful opportunity; so why not combine nuclear weapons and house cleaning into one long commercial? If you ever wanted to know what would happen if Don Draper acquired nuclear weapons capability, here's your chance to find out.

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